Your marketing shouldn't feel like a collection of disconnected pieces.

I help businesses connect creative strategy, paid media, and marketing systems to create a clearer journey from attention to conversion.

Hi, I'm Diane Oabel — a digital marketer with hands-on experience across creative execution, funnels, CRM, email marketing, websites, and automation, strengthened by specialized training in Creative Strategy and Meta Ads.

I don't just want to know what we're doing.

I want to understand why we're doing it, how the pieces connect, and what we should do next.

IMD — Internet Marketing Doable by Diane Oabel

Strategy that connects. Systems that support. Marketing made doable.

The Problem

Sometimes, the problem isn't your marketing.

It's the disconnect between the pieces.

You can have beautiful creatives...

but if the message doesn't connect, people keep scrolling.

You can run Meta Ads...

but without a clear testing strategy, you're spending without learning.

You can generate leads...

but if your funnel and follow-up aren't connected, opportunities fall through the cracks.

And you can automate everything...

but automation without strategy simply makes the wrong process happen faster.

Good marketing needs the pieces to work together.

ATTENTION Creative earns the first look

INTEREST The message gives people a reason to care.

ACTION Ads and funnels turn interest into opportunity.

FOLLOW-UP CRM and automation keep the conversation moving.

LEARNING Data tells us what to improve next.

That's how I think about digital marketing. Not as isolated tasks. As a connected customer journey.

Three Capabilities

Three Capabilities.

One Connected Approach.

01

Creative Strategy

Create with intention.


Before asking 'What should this ad look like?' I want to ask: Who are we talking to? What do they actually care about? What problem or desire are we speaking to?

  • Customer Research

  • Customer Avatars

  • Competitor Research

  • Awareness Levels

  • Pain Points & Desires

  • Messaging & Marketing Angles

  • Hooks & Creative Concepts

02

Meta Ads & Media Buying

Turn advertising data into better decisions.


Launching the campaign isn't the finish line. It's where the learning begins. I want to understand what happened, why it might be happening, and what we should test next.

  • Campaign Strategy

  • Campaign Structure

  • Audience Targeting

  • Budget Planning

  • Creative testing

  • KPI Analysis

  • Campaign Diagnosis

03

Marketing Automation

Don't lose the opportunity after the click.


The ad did its job. Someone showed interest. Now what? That's where marketing systems matter. The goal isn't to automate everything—it's to make sure the right thing happens at the right stage

  • Funnel & Landing Pages

  • Lead Capture Forms

  • CRM & Pipelines

  • Workflow Automation

  • Email Automation

  • SMS Follow-up

  • Appointment Booking

Need more than one?

Your marketing problem might cross more than one channel.

A creative problem can become an advertising problem. An advertising problem can reveal a funnel problem. And generating more leads won't help much if the follow-up system isn't ready for them.

We'll start with the problem—not force your business into a package.

My Difference

I learned the pieces before I learned how to connect them.

My digital marketing journey didn't begin with one specialization. Different roles and platforms taught me different parts of the ecosystem.

WordPress + Kajabi

Web Pages & Content

Systeme.io

Funnels

ActiveCampaign

CRM • Email Marketing • Automation

ManyChat + Botcake

Conversational Automation

Buffer + Hootsuite

Content Distribution

GoHighLevel

Funnels • CRM • Pipelines • Workflows • Email • Calendars • Lead Management

At first, these looked like separate skills.

Eventually, I started seeing the bigger picture. They're all touching different stages of the same customer journey.

That's become one of the strengths I bring to digital marketing: I can think about the strategy while understanding what it takes to actually build the system behind it.

My Approach

Strategy before execution.

Learning after launch.

Discover

Understand the business. Goals, offer, audience, challenges, existing marketing, customer journey, and what we're actually trying to accomplish.

Research

Understand the market. Customers, competitors, conversations, existing creatives, messaging, pain points, desires, and available performance data.

Strategize

Turn information into direction. Customer avatars, messaging, awareness levels, creative angles, campaign approach, KPIs, benchmarks, and testing priorities.

Create

Turn strategy into execution. Hooks, concepts, briefs, messaging, creatives, funnels, and the assets needed to put the strategy into action.

Test

Put the hypothesis in the market. Launch with a clear purpose and gather enough information to understand what's happening.

Analyze

Look beyond surface-level numbers. What worked? What didn't? Where might the bottleneck be? What is the data telling us?

Iterate

Turn learning into the next decision. Improve winners, test new hypotheses, adjust weaknesses, and continue building from what we've learned.

Experience

Built on hands-on digital marketing experience.

Private Resort

Creative • Content • Ad Creatives • Chatbot Automation

My Contribution:

  • 8 Reels

  • 24 Promotional & Informational Graphics

  • 6 Short-Form Ad Creatives

  • 14 Property & Guest Guide Graphics

  • 1 Botcake Chatbot Automation

What Included:

Creative Development • Promotional Messaging • Social Content • Short-Form Video • Advertising Creatives • Chatbot Copy • Inquiry Automation

Australian HR Consultancy

Email Marketing • CRM • Web • Content • Marketing Operations

My Contribution:

  • 30+ Articles Published

  • 8 Case Studies Published

  • 4 Webinars Supported

  • 6 WordPress Pages Updated

Work Included:

ActiveCampaign Campaigns • Contact Tagging & Segmentation • Email Automation • Kajabi Updates • Social Media Publishing • Webinar Marketing • Content Management

Professional Services

GoHighLevel • Funnels • CRM • Automation

My Contribution:

  • Landing Pages

  • Sales Funnels

  • Lead Capture Forms

  • CRM Workflows

  • Email Sequences

  • SMS Follow-up

Work Included:

Marketing Infrastructure & Systems

Beauty & Lifestyle

Creative Strategy • Marketing Support

My Contribution:

  • Creative Direction

  • Promotional Concept

  • Messaging

  • Graphics

  • Content Ideas

  • Customer Engagement Automation

Work Included:

Strategic Marketing Support


What did this experience reinforce for me? A strategy only becomes valuable when it can actually be executed.

Why Work With Me

More Than a Single-Skill Marketer.

My cross-functional experience allows me to look beyond the individual deliverable.

When I look at a creative,

I'm thinking about the customer and the message.

When I look at an ad,

I'm thinking about the objective, creative, data, and next test.

When I look at a funnel,

I'm thinking about what happens before and after the click.

When I build an automation,

I'm thinking about the customer journey—not simply the workflow.

That's what I bring to the table.

STRATEGIC THINKING

I look beyond the deliverable to understand the purpose behind it

HANDS-ON EXECUTION

I'm comfortable moving from strategy into the tools needed to bring ideas to life.

SYSTEM THINKING

I consider how creative, advertising, funnels, CRM, and follow-up connect across the customer journey.

TEST & LEARN MINDSET

I believe better marketing comes from research, execution, measurement, and iteration.

One marketer.

Multiple perspectives.

One connected goal.

Make the marketing work better together.

Contact

Let's start with your marketing challenge.

You don't need to know exactly which service you need. Tell me what's happening.

Maybe your creatives aren't connecting.

Maybe you're running Meta Ads but aren't sure what the data is telling you.

Maybe you're generating leads but your follow-up is too manual.

Maybe your marketing tools aren't communicating with each other.

Or maybe you know something isn't working—but you're not sure where the disconnect is.

Here's what happens next:

01 — Tell Me About Your Business

Complete the short inquiry form so I can understand your business, goals, and current marketing challenge.

02 — I'll Review Your Inquiry

I'll personally review what you've shared and consider where my skills may be able to support you.

03 — Let's Talk

If we're a potential fit, you'll receive an invitation to schedule a 30-minute discovery call.

Tell Me About Your Business

I'll review the information you've shared and reach out with the appropriate next step.

Let's Make Your Marketing More Doable.

You don't necessarily need another random tactic. You may need someone who can step back, look at the customer journey, and understand how the different pieces can work better together.

If that's what you're looking for—Let's start a conversation.

Internet Marketing Doable

Creative Strategy • Meta Ads • Marketing Automation

Strategy that connects. Systems that support. Marketing made doable.